Last Updated: April 2026

1. About this Privacy Policy

HapeeBum™ is committed to safeguarding your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information.

This Privacy Policy is intended to comply with applicable privacy laws in the jurisdictions in which we operate, including the United States (including California), the European Union, the United Kingdom, Australia, and New Zealand.

2. Who We Are

This Privacy Policy is issued on behalf of HapeeBum™. In this policy, “we”, “our” or “us” refers to HapeeBum™.

3. What Information We Collect

We may collect the following categories of personal information:

•    Identifiers: name, email, postal address, phone number
•    Commercial Information: order history, purchase details
•    Internet Activity: browsing behaviour, interactions with our website, advertisements, and marketing emails
•    Device Information: IP address, browser type, operating system, login data, referring URLs
•    Geolocation Data: approximate location based on IP address
•    Customer Communications: enquiries, feedback, reviews, survey responses
•    Marketing & Advertising Data: interactions with advertisements, website visits, purchase intent, and engagement with social media content

We may use cookies, pixels, SDKs, session replay tools, and similar technologies including:

•    Meta Pixel
•    TikTok Pixel
•    Google Analytics
•    Microsoft Clarity
•    Shopify Analytics
•    Klaviyo
•    advertising and remarketing cookies

4. When We Collect Information

We collect information when you:
- Make a purchase
- Register or fill in forms
- Contact us
- Use our website or interact with ads

5. How We Collect Information

We collect information:

•    directly from you
•    automatically through cookies, pixels, analytics tools, and advertising technologies
•    from third-party platforms and advertising partners
•    through interactions with our emails, advertisements, website, and social media channels

6. How We Use Your Information

We use your information to:
- Fulfil orders and provide services
- Communicate with you
- Send marketing (with opt-out)
- Improve our website and services
- Comply with legal obligations

Legal basis (GDPR):
- Consent
- Contract performance
- Legal obligations
- Legitimate interests

7. Sharing Information

We do not sell personal information for monetary compensation.

However, we may disclose or share personal information with:

•    payment processors
•    fulfilment providers
•    IT and hosting providers
•    customer support providers
•    marketing, analytics, and advertising partners
•    legal and regulatory authorities where required

These third parties may include:

•    Meta Platforms
•    TikTok
•    Google
•    Shopify
•    Klaviyo
•    Microsoft

Certain advertising and analytics activities may constitute “sharing” or “targeted advertising” under California law.

We may share limited identifiers, device information, cookies, browsing behaviour, and interactions with our website or advertisements to improve advertising performance, measure campaign effectiveness, and deliver relevant content.

We do not knowingly sell or share personal information of individuals under 16 years of age.

7A. Targeted Advertising & Analytics

We use analytics and advertising technologies to:

•    understand website traffic and customer behaviour
•    improve our products and website experience
•    personalize content and advertising
•    measure advertising performance
•    conduct remarketing and retargeting campaigns

These technologies may collect:
•    IP address
•    browser/device identifiers
•    pages visited
•    products viewed
•    purchase activity
•    interactions with advertisements

These technologies may be operated by third parties including Meta, TikTok, Google, Shopify, Klaviyo, and Microsoft.

You may opt out of certain targeted advertising activities through:

•    your browser settings
•    cookie preference tools
•    Global Privacy Control (GPC) signals where supported
•    contacting us directly

8. International Transfers

Your data may be transferred internationally. We use appropriate safeguards such as standard contractual clauses.

9. Data Security

We implement security measures but cannot guarantee absolute security.

10. Data Retention

We retain data only as long as necessary.

11. Your Rights

Depending on your location, you may have rights to:
- Access
- Correct
- Delete
- Restrict processing
- Data portability
- Withdraw consent

Contact: hello@hapeebum.com

12. Children

Our products are intended for use by children under the supervision of parents or guardians. Our website, however, is intended for adults.

We do not knowingly collect personal information directly from children under 13 years of age without verified parental consent.

If we become aware that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete such information.

13. Updates

We may update this policy periodically.

14. Contact

hello@hapeebum.com

15. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

•    Right to Know what personal information we collect, use, disclose, or share
•    Right to Access your personal information
•    Right to Correct inaccurate personal information
•    Right to Delete personal information
•    Right to Opt-Out of Sale or Sharing for targeted advertising
•    Right to Limit Use of Sensitive Personal Information (where applicable)
•    Right to Non-Discrimination for exercising your privacy rights

California residents may also use Global Privacy Control (GPC) browser signals, where supported, to communicate opt-out preferences.

To exercise your rights, contact:
hello@hapeebum.com

We will not discriminate against you for exercising your privacy rights.

16. Categories of Personal Information

Category | Examples | Purpose | Shared With
Identifiers | Name, email | Orders | Service providers
Commercial | Purchase history | Fulfilment | Payment processors
Internet Activity | Website usage | Analytics | Google, Meta
Geolocation | City | Optimisation | Analytics providers
Device Data | IP, browser | Security | Tech providers

We do not sell personal information.

17. Cookies and Tracking Technologies

We use cookies, pixels, SDKs, and similar technologies to:

•    operate and improve our website
•    remember user preferences
•    understand website traffic and customer behaviour
•    measure advertising effectiveness
•    personalize advertising and marketing content

Cookies may include:

•    essential cookies
•    analytics cookies
•    performance cookies
•    advertising and retargeting cookies
•    social media cookies

Third-party providers may include:

•    Meta
•    TikTok
•    Google
•    Shopify
•    Klaviyo
•    Microsoft

These technologies may collect information regarding:

•    IP address
•    browser/device information
•    pages viewed
•    products viewed
•    actions taken on our website
•    referral URLs
•    interactions with advertisements

You may manage cookies through:

•    your browser settings
•    our cookie consent banner
•    applicable opt-out tools

California residents may opt out of cookie-based tracking activities that constitute “sharing” under California law.

18. International Users (GDPR)

If you are in the EEA/UK, you have rights including:
- Access
- Correction
- Deletion
- Restriction
- Portability
- Objection
- Withdraw consent

Last Updated: April 2026

Quick Overview

We currently ship within the United States only.

• Orders are processed within 1–3 business days 
• Shipping times vary by location within the U.S. 
• Tracking is provided once your order is dispatched 

International shipping will be introduced at a later stage.

1. Shipping Locations

We currently ship exclusively within the United States.

We plan to expand to international markets, including the United Kingdom, European Union, Australia, and New Zealand, following launch.

2. Processing Times

Orders are processed within 1–3 business days.

During high-demand periods, processing times may be slightly longer.

3. Shipping Times (U.S.)

Estimated delivery times:

• Standard Shipping: 2–7 business days 

Delivery times are estimates only and are not guaranteed.

4. Shipping Costs

Shipping costs are calculated at checkout.

Free shipping may be offered on qualifying orders or promotions.

5. Tracking

Once your order ships, you will receive tracking details via email.

6. Delays

We are not responsible for delays caused by:

• Carriers 
• Weather 
• External disruptions 

7. Lost or Missing Packages

If your package is lost, contact us at hello@hapeebum.com and we will assist.

8. Incorrect Address

Customers are responsible for accurate shipping details.

Additional fees may apply for re-shipping.

9. U.S. & California Consumer Rights

Nothing in this policy limits your rights under applicable U.S. or California consumer protection laws.

If goods are damaged, defective, or not delivered, you may be entitled to a replacement or refund.

10. Contact

hello@hapeebum.com

Last Updated: April 2026

OVERVIEW

Welcome to HapeeBum™.

These Terms of Service (“Terms”) govern your use of our website, products, and services (the “Services”).

This policy is designed to comply with applicable laws in the jurisdictions in which we operate, including the United States (including California), the United Kingdom, the European Union, Australia, and New Zealand.

By accessing or using our Services, you agree to these Terms and our Privacy Policy.

SECTION 1 – ACCESS AND ACCOUNT

You confirm that:

• You are at least the age of majority in your jurisdiction 
• Any use by minors is under supervision 

You agree to provide accurate and complete information and maintain account security.

SECTION 2 – PRODUCTS

We aim to display products accurately. However:

• Appearance may vary by device 
• We do not guarantee exact visual representation 

We reserve the right to modify or discontinue products at any time.

SECTION 3 – ORDERS

Orders are an offer to purchase.

We may:

• Accept or decline orders 
• Cancel or modify orders 

Orders are only confirmed after payment is processed.

SECTION 3A – SUBSCRIPTIONS & AUTO-RENEWALS

Certain products or services may be offered on a subscription or recurring basis.

By purchasing a subscription, you authorize us to charge your selected payment method on a recurring basis until canceled.

You may cancel your subscription at any time through your account settings or by contacting us at hello@hapeebum.com.

Subscription pricing, billing frequency, renewal dates, and cancellation terms will be disclosed at checkout.

For California residents, this section is intended to comply with California’s Automatic Renewal Law (ARL).

SECTION 4 – PRICING, BILLING & TAXES

Prices:

•    may change without notice
•    may exclude taxes, shipping, duties, or import fees unless stated otherwise

Applicable taxes will be calculated at checkout based on your shipping location and applicable laws.

You agree to provide current, complete, and accurate billing and payment information.

SECTION 5 – SHIPPING

Delivery times are estimates only.

Risk transfers to you once goods are handed to the carrier.

SECTION 6 – INTELLECTUAL PROPERTY

All content is owned by HapeeBum™ and protected by law.

Use is permitted for personal, non-commercial purposes only.

SECTION 6A – TRADEMARKS

HapeeBum™, associated logos, branding elements, educational wrapper concepts, graphics, slogans, and content are trademarks and intellectual property owned by HapeeBum™.

Unauthorized use, reproduction, or distribution is prohibited.

SECTION 7 – THIRD-PARTY TOOLS & LINKS

We are not responsible for third-party tools or websites.

Use is at your own risk.

SECTION 7A – THIRD-PARTY SERVICES & ADVERTISING

Our Services may integrate with or utilize third-party platforms and technologies including Shopify, Meta, TikTok, Klaviyo, Google, and analytics or advertising providers.

We are not responsible for the content, privacy practices, availability, or functionality of third-party services.

Your interactions with third-party platforms are governed by their respective terms and policies.

SECTION 8 – PRIVACY

Your use of the Services is subject to our Privacy Policy.

SECTION 8A – MARKETING COMMUNICATIONS

By subscribing to our mailing list, creating an account, entering promotions, or making a purchase, you consent to receive marketing communications from us, including emails and promotional messages.

You may unsubscribe at any time using the unsubscribe link included in our communications.

Consent to receive marketing communications is not a condition of purchase.

SECTION 9 – CONSUMER RIGHTS (GLOBAL & CALIFORNIA)

Nothing in these Terms limits your rights under applicable consumer protection laws.

If you are in California or the United States:

• You may have rights relating to defective or misrepresented goods 
• Remedies may include repair, replacement, or refund 

If you are in the EU/UK/AU/NZ:

• You may have statutory guarantees that cannot be excluded

SECTION 9A – EDUCATIONAL CONTENT DISCLAIMER

HapeeBum™ products may contain educational, wellness, or child-development themed content intended for informational and entertainment purposes only.

Our products and content are not medical, psychological, or educational therapy services and are not intended to diagnose, treat, cure, or prevent any medical or developmental condition.

Parents and guardians remain responsible for supervising children and determining what is appropriate for their child.

SECTION 10 – DISCLAIMER OF WARRANTIES

To the fullest extent permitted by applicable law, the Services and products are provided “as is” and “as available” without warranties of any kind, express or implied.

We do not warrant that:

•    the Services will be uninterrupted, secure, or error-free
•    products will meet every individual expectation
•    website functionality will always be available

Some jurisdictions do not allow certain warranty limitations, so portions of this section may not apply to you.

SECTION 11 – LIMITATION OF LIABILITY

To the fullest extent permitted by law:

We are not liable for indirect, incidental, or consequential damages.

SECTION 11A – FORCE MAJEURE

We are not liable for delays or failures resulting from events beyond our reasonable control, including:

•    natural disasters
•    pandemics
•    supply chain disruptions
•    shipping carrier delays
•    labor disputes
•    internet outages
•    governmental actions

SECTION 11B – DISPUTE RESOLUTION & CLASS ACTION WAIVER

To the fullest extent permitted by law, disputes arising from these Terms or the Services shall be resolved through binding individual arbitration and not through class actions or collective proceedings.

You waive any right to participate in a class action lawsuit or class-wide arbitration.

Certain jurisdictions may provide rights that cannot be waived.

SECTION 12 – INDEMNIFICATION

You agree to indemnify HapeeBum™ from claims arising from:

• Your use of the Services 
• Your breach of these Terms 

SECTION 13 – TERMINATION

We may terminate access at any time.

SECTION 14 – GOVERNING LAW

These Terms are governed by applicable laws in the United States and the state in which HapeeBum™ operates, unless local consumer law applies.

SECTION 15 – CHANGES

We may update these Terms.

SECTION 15A – ELECTRONIC COMMUNICATIONS

By using our Services, you consent to receive electronic communications from us, including notices, disclosures, and agreements electronically.

Electronic communications satisfy any legal requirement that communications be in writing.

SECTION 16 – CONTACT

hello@hapeebum.com

Last Updated: April 2026

Quick Overview

By subscribing to HapeeBum™, you agree to receive recurring deliveries of your selected products on a schedule you choose.

• Automatic recurring billing
• Flexible subscription management (skip, pause, cancel anytime)
• Full transparency before checkout

1. How Subscriptions Work

When you subscribe, your selected products will be automatically delivered on a recurring basis according to your chosen delivery frequency.

Your payment method will be charged automatically before each shipment.

1.1 Why Customers Subscribe

• Convenience – Never run out of essential products 
• Savings – Access to subscriber-only offers and pricing 
• Sustainability – Regular deliveries reduce waste and support eco-friendly consumption 

1.2 Managing Your Subscription

You have full control over your subscription at any time.

You can:

• Skip a delivery 
• Pause your subscription 
• Change products or delivery frequency 
• Update payment or shipping details 
• Cancel your subscription 

You can manage your subscription by logging into your account or via links provided in your order emails.

1.3 Billing

• Your payment method will be charged automatically prior to each shipment 
• Billing frequency depends on your selected delivery schedule 
• You authorise us to charge your payment method on a recurring basis until cancelled 

1.4 Notifications

We will send a reminder email at least 3 days before your next billing date so you can make changes if needed.

2. Cancellation Policy

You may cancel your subscription at any time.

• Cancellations must be made before your next billing date to avoid being charged 
• If you cancel after billing has occurred, your order will still be processed and shipped 
• Cancellation takes effect at the end of the current billing cycle 

To cancel, you can:

• Log into your account 
• Contact us at hello@hapeebum.com 

3. Refunds & Returns

All subscription orders are subject to our Refund & Returns Policy.

4. U.S. & California Automatic Renewal Law (ARL) Compliance

In accordance with applicable U.S. laws, including California’s Automatic Renewal Law (Cal. Bus. & Prof. Code §17600 et seq.), we ensure:

• Clear disclosure of subscription terms before checkout 
• Explicit consent to recurring billing via checkbox at checkout 
• Transparent pricing and billing frequency 
• Confirmation email after subscription enrolment 
• Easy-to-use cancellation methods (online or via email) 
• Advance notice of any material changes (pricing, frequency, terms) 

If we make material changes, you will have the opportunity to cancel before changes take effect.

5. International Users

If you are located outside the United States, you may have additional rights under local consumer laws, including in the United Kingdom, European Union, Australia, and New Zealand.

Nothing in this policy limits your statutory rights.

6. Changes to This Policy

We may update this Subscription Policy from time to time.

The latest version will always be available on our website with the updated date shown above.

7. Contact

For any subscription-related questions:

hello@hapeebum.com

Last Updated: April 2026

1. Introduction

HapeeBum™ is committed to operating ethically, responsibly, and transparently. We recognise the importance of addressing modern slavery risks within our business and supply chains.

This statement is made in accordance with applicable legislation, including the UK Modern Slavery Act 2015 and similar frameworks in Australia and other jurisdictions.

2. Our Business

HapeeBum™ is a consumer goods brand focused on eco-friendly household products. We operate primarily in the United States, with plans for global expansion.

Our supply chain includes manufacturing partners, logistics providers, and third-party service providers.

3. Our Commitment

We have a zero-tolerance approach to modern slavery, including:

• Forced labour 
• Child labour 
• Human trafficking 
• Exploitative working conditions 

We are committed to ensuring these practices do not occur in our operations or supply chain.

4. Supply Chain Risk

We recognise that risks may exist in global supply chains, particularly in manufacturing and logistics.

To mitigate these risks, we aim to:

• Work with reputable and verified suppliers 
• Require suppliers to comply with ethical labour standards 
• Avoid working with suppliers who do not meet our expectations 

5. Due Diligence

We take reasonable steps to assess and monitor suppliers, including:

• Reviewing supplier practices and certifications where available 
• Requesting confirmation of compliance with labour laws 
• Maintaining ongoing communication with suppliers 

6. Policies and Standards

We expect all partners and suppliers to:

• Comply with applicable labour laws 
• Prohibit forced or child labour 
• Provide safe working conditions 
• Treat workers with dignity and respect 

7. Continuous Improvement

As HapeeBum™ grows, we are committed to strengthening our approach, including:

• Improving supplier vetting processes 
• Enhancing transparency 
• Reviewing risks regularly 

8. Responsibility

This statement is approved by HapeeBum™ leadership and reflects our commitment to ethical business practices.

9. Contact

For questions regarding this statement:

hello@hapeebum.com