What Touches Your Child’s Skin Matters
We read food labels... but what about everything else?
A few years ago, I started experiencing my own skin irritations.
Like a lot of people, my first instinct was to look at the obvious things. I changed skincare products, looked more closely at ingredients, started paying attention to what I was putting on my body and asking questions I'd never really thought about before.
The more I researched, the more I realised something.
We spend a lot of time thinking about what goes into our bodies, but very little time thinking about what goes onto them.
That really stayed with me.
It made me look at everyday products differently.
Not because I wanted to live in fear of chemicals or become obsessed with finding the "perfect" product, but because I realised that small, informed choices made every day can add up over time.
Then I became curious about one product almost every family uses several times a day.
Toilet paper.
It sits in our homes, we buy it every week, it comes into direct contact with some of the most sensitive skin on our bodies, yet most of us have never stopped to ask: what's actually in it.
Final Thoughts
As parents, caregivers and families, we're all trying to make the best decisions we can with the information available to us.
HapeeBum isn't about perfection.
It's about creating one more thoughtful choice.
One that considers both what touches your child's skin and what inspires their growing mind.
Because sometimes the smallest everyday choices become the biggest lifelong habits.
Explore our PFAS-free bamboo and recycled toilet paper designed to encourage learning, healthy habits and meaningful family conversations.
By Elyse Lowe, Founder of HapeeBum
Elyse Lowe is the founder of HapeeBum, a children's toilet paper brand created to encourage healthy habits, learning and more thoughtful everyday choices. After experiencing her own skin irritations, she began researching the ingredients found in everyday products, inspiring her to build HapeeBum and share what she's learning with other families.