Privacy Policy

Last Updated: April 2026

1. About this Privacy Policy

HapeeBum™ is committed to safeguarding your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information.

This Privacy Policy is intended to comply with applicable privacy laws in the jurisdictions in which we operate, including the United States (including California), the European Union, the United Kingdom, Australia, and New Zealand.

2. Who We Are

This Privacy Policy is issued on behalf of HapeeBum™. In this policy, “we”, “our” or “us” refers to HapeeBum™.

3. What Information We Collect

We may collect the following categories of personal information:

•    Identifiers: name, email, postal address, phone number
•    Commercial Information: order history, purchase details
•    Internet Activity: browsing behaviour, interactions with our website, advertisements, and marketing emails
•    Device Information: IP address, browser type, operating system, login data, referring URLs
•    Geolocation Data: approximate location based on IP address
•    Customer Communications: enquiries, feedback, reviews, survey responses
•    Marketing & Advertising Data: interactions with advertisements, website visits, purchase intent, and engagement with social media content

We may use cookies, pixels, SDKs, session replay tools, and similar technologies including:

•    Meta Pixel
•    TikTok Pixel
•    Google Analytics
•    Microsoft Clarity
•    Shopify Analytics
•    Klaviyo
•    advertising and remarketing cookies

4. When We Collect Information

We collect information when you:
- Make a purchase
- Register or fill in forms
- Contact us
- Use our website or interact with ads

5. How We Collect Information

We collect information:

•    directly from you
•    automatically through cookies, pixels, analytics tools, and advertising technologies
•    from third-party platforms and advertising partners
•    through interactions with our emails, advertisements, website, and social media channels

6. How We Use Your Information

We use your information to:
- Fulfil orders and provide services
- Communicate with you
- Send marketing (with opt-out)
- Improve our website and services
- Comply with legal obligations

Legal basis (GDPR):
- Consent
- Contract performance
- Legal obligations
- Legitimate interests

7. Sharing Information

We do not sell personal information for monetary compensation.

However, we may disclose or share personal information with:

•    payment processors
•    fulfilment providers
•    IT and hosting providers
•    customer support providers
•    marketing, analytics, and advertising partners
•    legal and regulatory authorities where required

These third parties may include:

•    Meta Platforms
•    TikTok
•    Google
•    Shopify
•    Klaviyo
•    Microsoft

Certain advertising and analytics activities may constitute “sharing” or “targeted advertising” under California law.

We may share limited identifiers, device information, cookies, browsing behaviour, and interactions with our website or advertisements to improve advertising performance, measure campaign effectiveness, and deliver relevant content.

We do not knowingly sell or share personal information of individuals under 16 years of age.

7A. Targeted Advertising & Analytics

We use analytics and advertising technologies to:

•    understand website traffic and customer behaviour
•    improve our products and website experience
•    personalize content and advertising
•    measure advertising performance
•    conduct remarketing and retargeting campaigns

These technologies may collect:
•    IP address
•    browser/device identifiers
•    pages visited
•    products viewed
•    purchase activity
•    interactions with advertisements

These technologies may be operated by third parties including Meta, TikTok, Google, Shopify, Klaviyo, and Microsoft.

You may opt out of certain targeted advertising activities through:

•    your browser settings
•    cookie preference tools
•    Global Privacy Control (GPC) signals where supported
•    contacting us directly

8. International Transfers

Your data may be transferred internationally. We use appropriate safeguards such as standard contractual clauses.

9. Data Security

We implement security measures but cannot guarantee absolute security.

10. Data Retention

We retain data only as long as necessary.

11. Your Rights

Depending on your location, you may have rights to:
- Access
- Correct
- Delete
- Restrict processing
- Data portability
- Withdraw consent

Contact: hello@hapeebum.com

12. Children

Our products are intended for use by children under the supervision of parents or guardians. Our website, however, is intended for adults.

We do not knowingly collect personal information directly from children under 13 years of age without verified parental consent.

If we become aware that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete such information.

13. Updates

We may update this policy periodically.

14. Contact

hello@hapeebum.com

15. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

•    Right to Know what personal information we collect, use, disclose, or share
•    Right to Access your personal information
•    Right to Correct inaccurate personal information
•    Right to Delete personal information
•    Right to Opt-Out of Sale or Sharing for targeted advertising
•    Right to Limit Use of Sensitive Personal Information (where applicable)
•    Right to Non-Discrimination for exercising your privacy rights

California residents may also use Global Privacy Control (GPC) browser signals, where supported, to communicate opt-out preferences.

To exercise your rights, contact:
hello@hapeebum.com

We will not discriminate against you for exercising your privacy rights.

16. Categories of Personal Information

Category | Examples | Purpose | Shared With
Identifiers | Name, email | Orders | Service providers
Commercial | Purchase history | Fulfilment | Payment processors
Internet Activity | Website usage | Analytics | Google, Meta
Geolocation | City | Optimisation | Analytics providers
Device Data | IP, browser | Security | Tech providers

We do not sell personal information.

17. Cookies and Tracking Technologies

We use cookies, pixels, SDKs, and similar technologies to:

•    operate and improve our website
•    remember user preferences
•    understand website traffic and customer behaviour
•    measure advertising effectiveness
•    personalize advertising and marketing content

Cookies may include:

•    essential cookies
•    analytics cookies
•    performance cookies
•    advertising and retargeting cookies
•    social media cookies

Third-party providers may include:

•    Meta
•    TikTok
•    Google
•    Shopify
•    Klaviyo
•    Microsoft

These technologies may collect information regarding:

•    IP address
•    browser/device information
•    pages viewed
•    products viewed
•    actions taken on our website
•    referral URLs
•    interactions with advertisements

You may manage cookies through:

•    your browser settings
•    our cookie consent banner
•    applicable opt-out tools

California residents may opt out of cookie-based tracking activities that constitute “sharing” under California law.

18. International Users (GDPR)

If you are in the EEA/UK, you have rights including:
- Access
- Correction
- Deletion
- Restriction
- Portability
- Objection
- Withdraw consent